What makes a good Telemarketer?
Posted by Your Guide on November 16, 2005 1:54 PM Nearly everyone has had an experience with a very bad telemarketer, but good telemarketers are often forgotten. Consequently, telemarketing is a much-maligned profession; however, it is not an impossible one. If you are managing telemarketers, try to cultivate some of the following characteristics in your telemarketers: • Courteousness: It seems obvious to be courteous, but many telemarketers are excessively rude and hostile. Telemarketing is a form of customer service, so it is important to treat the person on the other end of the telephone as a customer; leave the consumer with the impression that you are smiling at them. • Knowledgeable: Interested customers will usually ask questions about the product you are selling, so be ready with answers. If you are doing research or seeking consumer feedback, demonstrate your knowledge by explaining the purpose of the research. • Resiliency: Even the best telemarketers are told no and hung up
