What makes a good Sales Letter?
Anyone can write a sales letter. Some people may not be able to write a very good one, but they can still put pen to paper, or fingers to keyboard, and form words and sentences into a sales letter. The unfortunate thing is that products will not sell when portrayed through an average sales letter. The good news is that it is easy to learn what makes up a good letter. The first thing that any good sales letter has is a headline. If there is a product to be sold or information to be shared, the reader of the letter must be aware of it before he even gets to the “Dear Sir.” The headline should be short, simple, and a summary of the letter. It is estimated that 90% of the success of the letter lies in an attention-grabbing headline. After the headline, the closing is most important. The closing is not just the last paragraph of the letter; it can include a postscript, a response card, a flyer with testimonials, or all of the above. The closing is where the reader needs to feel the clincher
