What makes a good relationship with a market research agency?
Benson: The most important aspect of a market research supplier is the ability to take relatively little direction throughout the process and still deliver high-value results. There simply is not the time available to monitor and evaluate during the execution of the actual research. My responsibility is to make sure that the objectives of the study are correct on the front side and then determine the appropriate actions that the company should take as the result of the research. During my tenure in the market research area, I have continued to narrow the number of suppliers that offer this value. Hubbard: A good relationship with a market research company is based on trust. You need to trust that they keep your company’s work highly confidential, conduct the correct market research technique for the given project, have the ability to reach the correct target audience, respond to your needs in a prompt and professional manner, and have the resources to complete your project. Last, but n
