What Makes a Good Prospecting Sales Script?
Write your script the way you talk—and get to the point! Written language and spoken language are very different. If your scripts are in written language you will sound phony. Real people do not speak with capital letters at the start of sentences and periods at the end. People actually speak more in phrases or fragments, with pauses, sometimes improper grammar and the occasional ah or um… It is imperative that you sound real, so if you are having a difficult time with this, try talking into a tape recorder, then playing it back and writing down what you say. Don’t bother asking your prospect “how are you today?” or “may I have a moment of your time?” or anything else. Start by asking for your prospect by name. Then greet your prospect by name. Next, introduce yourself. “My name is (your name goes here), my company is (your company name goes here)” or “My name is (your name goes here), I’m with (your company name goes here).” Then you want a sound bite to further introduce yourself. A
