What makes a good commercial demo?
A good commercial demo moves fast, and leaves the listener asking for more. Your commercial demo is a montage of different commercial spots. But you don’t put the entire spots down. Since commercials are either 30 or 60 seconds this would make for a very long demo. Just put a piece of each spot on your demo. Your demo producer will help you with the order and length of each spot. Try not to have a lot of intro and exit music between spots. It should be voice, attached to voice, attached to voice. Each byte shows off a different side of “you”. If you plan to have an animation track on your CD, stay away from character voices on your commercial track. In a minute and a half, you want to show the listener the different styles of commercial reads you do well. After hearing your commercial demo, the listener should be able to “type” you. That means they should be able to know what “types” of commercials you’d be right for. If you sell cars are you a Jeep or Lincoln Towncar? Are you fast foo
