What makes a CPA ideally suited for helping clients with complex payroll and HR administration tasks?
Alter: Payroll isn’t the sexiest accounting offering, but it’s an integral part of every employer’s business and it needs to be addressed by CPAs on some level. By recommending or reselling a payroll solution that helps the client avoid payroll tax errors and the risk of fines, CPAs can prevent a negative impact on a client’s pocketbook and leverage their time to focus on more consultative services. Digby: The “Two Ts” — Trust and Taxes. CPAs are the most trusted advisor to many business owners. They interact with senior management frequently and understand the small to mid market business environment better than anyone else. CPAs can also navigate the regulatory tax landscape for their clients so business owners can focus on their core activities. Heeger: CPAs find their clients will often ask them to handle their payroll regardless of the level of complexity — even if the CPA is not a payroll expert. Turns out 38 percent of our accountant customers had never done client payroll prior
