What Makes a Communication Strategy Effective?
Thoughtful analysis of the needs of both managers and employees lead an organization to make sound choices and tradeoffs resulting in an effective strategy. The strategy is linked to organizational goals. It also identifies issues that are legitimate to the overall cause and those that are periphery. Institutional memory is concerned with the way organizational events will be remembered. Managers have the responsibility to create positive memories that will serve as lasting milestones in the history of the organization. An effective strategy decodes confusing and complicated communications. As Karl Weick [3] comments: “The problem is that there are too many meanings, not too few. The problem faced by the sense maker is one of equivocality, not one of uncertainty. The problem is confusion, not ignorance. I emphasize this because those investigators who favor the metaphor of information processing often view sense making, as they do most other problems, as a setting where people need mor
