What Makes a Celebrity Clothing Line Successful?
Artists become celebrities and icons through a unique quality, their performance or their ability to affect society in some shape or form; part of how they achieve this I believe is through their image, and through mimicking their clothes and lifestyle we, the mere fans, can too share some of this ‘fame’. We can make a statement about who we are and what we believe- in the 90’s buffalo boots (as worn by the Spice Girls) meant girl power, similarly, in the 80’s biker boots and torn t-shirts (a’la the Sex Pistols) told society that you too were an anarchist. With society more celebrity focused than ever, artists have recognized the profitability of their name and image; turning themselves into brands offering fans clothing, perfumes and underwear designed by the artist themselves. Perhaps the most booming sector of the celebrity/music clothing range industry is the rap and RnB sector with musicians Jay Z, Puff Daddy, Damon Dash, Beyonce, JLo and Justin Timberlake all encapsulating their
