What makes a business marketing idea Innovative?
An idea is innovative when it is a new way of looking at or presenting a product or service that gets people’s attention and causes a sale. Business Oceans Marketing Services prides itself on creative ideas that contribute to your companies’ success. We are here to service the small to medium business. We especially like an Innovative Idea when it generates a desirable emotion in others, which in turn generates a sale or purchase. That is always the business goal…more profits. The emotion can be excitement, desire, yearning, wanting, need or joy. That emotion will lead to action, which will then have them associating that positive emotion with your company’s service or product. That product or service will then fulfill that need or desire. One brilliant guerilla marketing idea that was used many years ago for a new inline skating product was to ‘demo’ the skates out of the back of vans in Manhattan. No one had ever seen the ‘four wheels in a row’ on skates before. People who would ne
