What makes a brand name eligible to be officially registered as a trademark?
To be eligible as an officially registered trademark, a brand name must uniquely identify or distinguish the goods and services to which it will be applied and must not: 1. Be the same as or closely similar to any other trade mark. 2. Confuse or mislead. 3. Be offensive. Brand names that are the easiest to register include: · Invented brands. These brands are words that are made up and have no meaning in any language in the world. For example Zissells. · Arbitrary brands. These brands consist of existing words that are being used outside their ordinary context and they have no actual relation to the goods or services they represent. For example the word “SUGAR” for a brand of calculator or the word “Apple” for computers. · Symbolic brands. These are words that symbolise some aspect of the goods or services but don’t actually describe the goods. For example “Mustang” as a brand of car. · Pictures, symbols, graphics or labels that don’t depict the goods or services they cover. · The name
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