What major tourism development initiatives is your organisation currently undertaking?
R Hopkins: Brisbane Marketing is engaging in resident support for marketing campaigns. This is to encourage the Visiting Friends and Relatives (VFR) market (79% of Brisbane residents liked our new television commercial). Also incorporating other campaigns such as a Brisbane Advocates word of mouth campaign and non traditional itineraries for media and trade. M Tetlow: Currently, the Northern Territory Tourist Commission (NTTC) is developing initiatives focused on touring and 4WD routes, particularly new tourism products around the Red Centre Way (the route that includes Alice Springs to Uluru and return via Kings Canyon). Other initiatives include: Indigenous tourism development, particularly in areas such as the Daly River; tourism opportunities in national parks – particularly Kakadu National Park; and leveraging the tourism benefits of the $1.1 billion Darwin City Waterfront project. L Franklin: Without a doubt the major initiative in the short term is the launch of our new global c
