What made Jet Airways go international?
It was a logical decision for Jet Airways to leverage a very extensive domestic network with a new and rapidly expanding international network. Jet Airways worked itself to a very high level of worldwide recognition for a customer-centric approach, reliability and consistency. Further, there is no reason why the Indian aviation industry should not also strongly participate in the massive growth of international services from and to its own country. In the past, Indian carriers participated with only 30 per cent share of its own international market. From a domestic airliner Jet Airways is now an international carrier. Do you have a role model? There is really no role model that can be sighted having gone the same route as Jet Airways except may be the examples in the United States. There the strong domestic airlines eventually turned into stronger international carriers, leveraging their relative domestic hubbing strength combined with their frequent flyer programmes to gain dominant m
