What lies ahead for the Information Superhighway?
One-to-one marketing is on the rise as e-commerce companies recognize the added value of personalization. Industry and consumer groups are developing solutions to protect customer privacy. Industry leaders are taking steps to protect their turf by acquiring other companies. Chapter 19: Using Financial Information and Accounting Business in the 21st Century As Jared Wells learned when he started his own company, accounting is the backbone of any business. He attributes many of his early problems to his lack of accounting knowledge. Because he was unable to evaluate the advice of his accounting firm, his first QuickBooks system did not meet his companys needs. Once he understood the basics of accounting, he could decide which financial information was important for his company, what those numbers meant, and how he could use them to make decisions. Financial information is central to every organization. To operate effectively, businesses must have a way to track income, expenses, assets,
