What licence should we use for non-software deliverables?
If the non-software deliverables are bundled or packaged with the software deliverables and unlikely to be usefully reused without them, it makes little sense to license them separately. If, however, there are non-software deliverables that are likely to be independently reusable or redistributable, it may make sense to consider licensing them separately. The Creative Commons licences are probably the most widely used licence for content. OSS Watch has documented the process that led to our use of the Creative Commons (we previously used the GNU Free Documentation License).