What level of web design is really necessary to be successful?
This depends on the purpose of your web site, what you want to convey, and what your competition is doing. If you plan to sell products online you have to inspire a level of trust to your visitors before they are willing to input their credit card number on your web site. On our online quote system, the possible levels of graphic appeal and complexity are none, minimum, basic, average, enhanced, and advanced. If your selling products you should go with the enhanced level, this level will inspire confidence in your potential customers. The majority of established and trusted larger corporations tend to have sites at the “enhanced” level or higher. A large number of small businesses wish to convey a sense that they are established and no different from their competitors who are already established and trusted. Again, this can be accomplished by utilizing a graphic appeal of “enhanced” or higher. The lower levels are suitable for situations where conveying trust is not as important. You s
