What led you to partner with Tristar and Keith Mirchandani?
Williams: I liquify about 60 to 70 percent of my what I consume every single day. And I was doing so utilizing one particular product, which was the only emulsifying blender in the marketplace at the time, the Vita-Mix blender, and I wrote about that in my book. I received letters from people all over the country who said, “Montel, I would really love to try to do what you do, but there’s no way I could possibly afford a $580 blender–it’s not happening.” That’s what really started this entire venture that’s culminated into a partnership with Tristar Products to create infomercials that would provide people with things that could help their lifestyle, help their healthcare footprint and at a price that people could afford. And truthfully, I approached Keith Mirchandani and Tristar because I had information from some people who said the company had been working on an emulsifier that had at least the same–or better–capabilities as a Vita-Mix blender. We got into a conversation about it an
