What led you to leave a highly successful lawn care business for the world of growing nursery products?
The industry started to mature in the ‘80s and labor became a problem. Then regulatory issues started to hit us. My entrepreneurial spirit was a bit dampened. I wasn’t bored, just less interested. In 1989, I went to Oregon to hunt and fish with my friend Paul Bizon who was also in the nursery and lawn care business. I decided right then – even though I didn’t know how to do it – that I was going into the nursery business. We planted our first crop the following spring on 25 acres. I still had the lawn care business, but did not work at it full-time. Basically, Hydrolawn’s success allowed me to be the farmer I’d always wanted to be. I spent the next five years searching for the perfect piece of land to expand on. In late ‘95, I found it. From 2000 to 2007, we averaged 28 percent annual growth. What have you done to separate Waverly Farms from the pack? We knew we didn’t want to be like everyone else, but our niche happened by accident. In the nursery business, you want to offer a variet
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