What led you to create Embrocation? Why publish a physical magazine when everything is going digital?
I grew up in a household without television. Both of my parents were teachers and a love of books was impressed upon me at an early age. So, I have to think that is where the love for printed materials came from. A few years ago I was helping run a cycling team out of a shop that I worked for (Harris Cyclery). We put together a little rag-tag band of bike messengers who were also into racing Cyclocross. Along the way I realized that not only was I surrounded by all these great people—artists, photographers shooting the races, graphic designers helping out with the kits, framebuilders making beautiful bicycles—that I was trying to think of a way to pay tribute to all of these things. Initially, I intended to keep it small and was hoping for more of a ‘zine feel, something that was produced relatively quickly and cheaply. Very quickly that theory went out the window for what you see now. Interview continues with more spreads after the jump. The content, layout and design for Embrocation
