What led to the launch of Mangal Paridhan, the exclusive brand outlet for ready-made garments?
And the birth of Cottons by Century, the exclusive brand? A: It’s been 108 years since Century Textile & Industries Ltd has existed across the globe. It is one of the pioneers in cotton textile and has hallmarked the cottons textile market all around the world. Having such a strong base, the company thought of taking the next step by launching a premium menswear brand. This led to the launch of Mangal Paridhan and to the brand Cottons by Century later. Q: How were the two concepts different from each other and what led to the eventual transition? A: Mangal Paridhan is the name of a store that we had first opened to retail our exclusive collection of readymade garments. After witnessing the success of textile retailing, the company decided in 2002 to retail apparels as well. This led to the birth of the menswear line Cottons by Century. Hence Mangal Paridhan is a store while Cottons by Century is the brand name. Since it is easier to identify a brand than a store in the market, the tran
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