What laws and codes of practice govern the advertising of medicinal products in Sweden?
The Medicinal Products Act includes a basic provision that all advertising of medicinal products shall be kept up-to-date, factual, balanced and must not be misleading. Advertising of medicinal products must also be compatible with good marketing practice. Further to this basic provision, the Act also contains detailed rules on the advertising of medicinal products. Thus, advertising of medicinal products which are not authorised for sale in Sweden is not permitted. Advertising of medicinal products must also not be aimed at children and advertising of medicinal products available only on prescription must not be aimed towards the general public, with the exception of campaigns for vaccination against human infection diseases. Further, the Swedish Medical Products Agency has issued a regulation (LVFS 2009:6) clarifying and specifying the rules governing the advertising of medicinal products for human use in Sweden. Additionally, the general provisions of the Market Practices Act are ap
