What language does SMA require within the additional insured endorsement ( insurance )?
The language of the additional insured endorsement must read exactly as follows: Name of Person or Organization Strategic Marketing Affiliates, Inc. (“SMA”), all institutions represented by SMA for which insured is licensed, and their respective officers, agents and employees. back to top >> Must all licensees have the required liability insurance ( insurance )? All SMA Standard Licensees are required to obtain a minimum of $1 million in general insurance, including product liability and other coverage. Insurance is required to help protect the licensee, the institutions, and SMA in the case of any claims of damages or defects related to the collegiate licensed merchandise as well as other liability claims. All licensees, regardless of products or potential risk, are required to obtain this insurance, and some licensees with higher risk products will be required to obtain additional coverage beyond the $1 million level.
