What kinds of validations has Ameritest® done?
A.44 Ameritest® has about 70 advertising cases to date where we can show a high correlation (an r-squared of approximately 50%, depending on the product category) between the three performance measures of Attention, Brand Linkage and Motivation and actual in-market sales results. We also have an extensive set of validations showing the relationship between our diagnostic measures and the performance measures. The primary validated relationships are outlined in the Ameritest® Advertising Model which can be found in any Ameritest® report. Several of these validations have been published in the Journal of Advertising Research .
