What kinds of ratings scales does Ameritest® use?
A.20 Most of the ratings done in an Ameritest ®use a five-point strongly agree to strongly disagree scale. We have quite a bit of experience working with this scale over the years and prefer it for its flexibility in analysis. In general, most ratings are reported out on a top 2 box basis?that is the top two agree ratings. Occasionally other scales might be used in a customized study, such as adjective checklists in a personality rating. However, we prefer not to confuse respondents by mixing rating scales in the same interview.
