What kinds of products do best with DRTV infomercials?
DRTV is the best advertising format for new and innovative products that can be demonstrated and shown to make life easier and better. Health and fitness products; cosmetics; skin, hair and other personal care; nutritional supplements; house wares and appliances have been among the most successful products marketed through DRTV. Financial and business opportunities and some educational and personal improvement products have also done well.