What kinds of customer use cases will result from Adobe and Omniture product integrations?
• Designers and Developers – will be able to build applications that incorporate measurement and optimization into the early stages of the creation process. This will enable greater progress toward user-centric application design and enable them to quickly refine applications to increase usage, satisfaction and monetization. • Publishers – will be able to measure content consumption, target, and optimize the experience on “owned and operated” properties, virally distributed and social media properties, and across all Internet-enabled devices. This ultimately will increase the value of their inventory. • Advertisers – will be able to easily tag all formats of advertising as a native part of their creation workflow, allowing them to measure user engagement and performance across fragmented media types, online channels and devices. This will help them provide a more relevant, personalized experience to increase visitor engagement and conversion. • eCommerce and Marketing Professionals – w
