Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

WHAT KINDS OF CONFLICTS ARISE AS OBSTACLES TO MARKETING PROGRAMS OR PROJECTS?

April 26, 2017arise conflicts Marketing obstacles Programs Projects

0

Posted

WHAT KINDS OF CONFLICTS ARISE AS OBSTACLES TO MARKETING PROGRAMS OR PROJECTS?

1 Answer

0

Posted

Given the divergences between traditional law firm and marketing-oriented cultures as well as the common behavioral types found among lawyers and accountants, conflict resolution and consensus- building are important functions for marketers to perform. In facilitating programs on these topics and in interviews for this article, I have found marketing directors to be free-flowing in naming the obstacles and less confident about approaches to resolution. Listed below is a summary of the key obstacles and conflict-producers that professional service marketers confront.