What kinds of Competitive Intelligence?
Not only does it show the current rank of these sites, but how they ranked in terms of traffic during previous periods. Should you wish to dig deeper into this data, you can, by selecting the site or even changing the date range. You can even have the data visualized in a graph for a site (or group of sites) over a period of time. In the above image you can see how a site performs against the category in terms of Market Share versus Category Performance. In other words, this site is receiving an increasing amount of traffic when compared to the rest of the legal category. Clickstream Report This report is handy, not only from a competitive intelligence point of view, but also from the site owners point of view. That is because it shows you not only what sites were visited before the site in question, but also the sites visited after. So while you may know who refers traffic to your site via your analytics package, you could now see what sites your visitors go to when they leave yours.
