What kind of retail experience and information does MSN use to develop and improve its online shopping services?
Dempsey: Besides recruiting people like myself with a traditional retail background to help drive the online shopping strategy, Microsoft constantly strives to listen to consumers and their needs. MSN works closely with high-quality, established merchants, drawing upon their years of experience in retail sales. As their partner, MSN continually supports them by delivering great shopping services on MSN. For example, MSN harnessed its strength as a software company to equip merchants with the technology to deliver real-time inventory updates on MSN, enabling them to post and pull merchandise instantly. As a result, consumers can shop with confidence, knowing that what they are looking for is in stock. PressPass: How does a portal like MSN compare with a merchant-specific shopping destination? Dempsey: A portal brings much greater breadth and depth to the table. For example, consumers who visit MSN will find that the shopping experience is mapped to where they are on the network. Lets sa
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