What kind of response and average gift can I expect from a fund-raising acquisition mailing?
Usually, you can expect a 1-2% response from an acquisition effort, although you may experience a higher, or lower response rate, depending on the audience and suggested gift ask. If the suggested gift ask is high, you will get a low response. If it is lower — or a more “reasonable” ask — you will get a higher response. Your objective is a combination of the highest possible response and average gift. This can only be achieved through careful testing and analysis. Depending on the organization and the ask, a typical average gift can range between $15 and $25.
