What kind of research-based consulting does StrategyOne offer?
StrategyOne is a full-service, custom research provider that offers the entire range of market research, media and conversation analytics and competitive intelligence services to help its clients build data driven strategies. Typical assignments are attitudes and usage studies, message development and testing, brand positioning, ad testing, and thought leadership studies. We use the appropriate set of research tools for each assignment, leveraging standard market research tools like telephone and online surveys, microtargeting, focus groups, in-depth interviews, ethnographies, dial testing, eye tracking and hosted online communities. In fact, we often use these research tools in combination, beginning with exploratory qualitative research and sharpening our insights with quantitative research.
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