What kind of people attend SXSW Music?
The range of registrants at SXSW includes record company presidents and bass playing dishwashers. Representatives from major and independent labels scout talent. Writers conduct interviews and madly club hop. Musicians check out bands from Asia, Latin America, Australia and Europe who rarely travel to America. Radio programmers, record distributors, retail store owners, club bookers, and internet geeks get together and talk. People seeking new business, fascinated with new sounds and exploring new technologies find what they need at the trade show and panels.
