What kind of opportunities should small-scale and high-end property developers look at?
The beginning of 2008 saw a strong real estate market with luxury residential projects being launched by both established and new developers. But, demand witnessed a serious setback across markets in India with constrained consumer spending in light of the downturn. The initial signs of weakness were seen in 3Q 2008, with the consumers being courted with discounts and freebies. The opportunity lies at the bottom of the pyramid. We at Tata Housing have always believed in this fact. With the launch of our Value Homes brand ‘Shubh Griha’, we have received exceptional and overwhelming response. All our products are the result of in-depth understanding of the diligent consumer and market research, and each one of them is uniquely differentiated from the competition. Our focus on our customer requirements, understanding their stated-unstated needs and then designing a unique solution has helped us. This is exactly what other developers should be focusing on. What are the opportunities for de
