What kind of objectives are driving the promotional and product strategy of Mtel?
In our market, some of the operators have been very audible and very visible and that has created a challenge for us in the sense that we have to deliver a similar impact. But the route that we take is to find niches, areas not being tapped adequately, opportunities not being leveraged properly. And I also have to say that there is a whole lot coming down the line from MTEL in terms of publicity and creating products. We have just embarked on pan-Nigeria brand activation. MTEL has re-branded. The MTEL brand you see today is more superior to the one that was there before. We’ll continue to get better and build upon the strong appeal we already have to the Nigerian people. There is a tendency for Nigerian people, in spite of the challenges, to still want MTEL to do well because they see it as there own. We are leveraging that. We are leveraging even more to synchronize the aspiration of the Nigerian people with our aspiration for growth. MTEL recently announced plans to extend mobile tel
