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What kind of marketing will Knit Picks be doing for IDP?

April 26, 2017doing IDP knit Marketing picks

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What kind of marketing will Knit Picks be doing for IDP?

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We’ll be able to promote these patterns in a few different ways. Some patterns will be chosen to be featured in our catalog, some will be chosen to be featured in our weekly emails, and some designers will be chosen to be interviewed on our podcast. Also, we will be able to promote different designers through our Knitting Community with staff blogs & projects. We know that each of these advertising efforts (catalog, weekly email, blog posts and podcast) can significantly bump up sales for pattern books, and we believe that we’ll see similar effects on individual patterns too.