What kind of marketing does Aéropostale do?
Aéropostale uses numerous initiatives to maximize the impact of our marketing and advertising programs. Over the past few years, we have developed a marketing program that allows us to gain additional exposure for our brand on college campuses. Aéropostale sponsors a number of collegiate athletic conference tournaments by providing co-branded apparel and donating to various scholarships. In addition, we sell and market our products on various large campuses through organized sales events. This year, we will also be focusing on running print ads in various teen publications such as Seventeen, Teen People, Cosmo Girl, Teen Vogue, Elle Girl and SI on Campus. Watch for our ad in your favorite magazine!
