What kind of management (brand and marketing) do you profess for Indian textile companies to survive global competition?
Indian textile companies need to identify and define their target customers and evolve strategies to satisfy their specific segments. One of the biggest strengths of international brands is the power and equity of their brandsthey have strong recall value. Hence, Indian companies need to focus on brand building in a big way. They need to dissect the different customer segments and clearly identify areas where they would like to operate and evolve strategies to cater to the requirements of that particular customer segment. Ultimately, the customer needs to see value in the productthe price at which he is buying it and the ambience in which he is buying the product. With the industry landscape changing, many have predicted another round of consolidation. Your comments. India does not have many well-known apparel brands. A host of brands have cropped up over the last few years but they are yet to establish themselves strongly. Currently, there are a host of small brands and a few large es
