What kind of improvements is Cono Sur doing for the products that are launched nowadays?
A lot! We are working to create eco friendly packaging. Cono Sur has always been a leader in this area, so now we are trying to improve even more. We started using lightweight bottles (15% lighter) for some of our entry level products, in order to reduce CO2 emissions produced during the shipping. We are also launching a more eco friendly packaging for our Organic wine. In addition to the lightweight bottle, we are using recycled paper for the labels. Where do you think the wine industry is going in terms of image and packaging? I think in terms of packaging in the wine industry there is a huge amount of possibilities. I’ve even seen canned wine in some parts of the world. Something relatively new is the screw cap for Premium wines. They started being used mainly for white wines, because of its qualities as a closure, but it quickly started to be used for red wines because they are very practical. Nowadays, there are some markets (like United Kingdom, for example) that use this kind of
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