What kind of flyer works best?
A. Most of our clients now use standard 8 X 11 paper or the half sheet-8 X 5 . The paper color is usually (black ink on) white or pastel yellow, blue, green or pink. Doorhangers are well accepted but cost more and take longer to print. Car insurance companies sometimes use business cards with success. For a dressy look, use postcard size and stock with color printing. Restaurants typically send out their menu. Make sure the flyer is easy to read and attractively designed. If you know by survey or experience what your customers like about your product or service, include that by all means.
