What kind of facts does the SIMA Retail Distribution Study show?
The SIMA Retail Distribution Studies establish the size of the surf and skate retail industry for the given retail season and provide detailed retail sales information on major categories of surf and skate product, covering areas such as regional and channel differences, brand penetration and category sales volume. The results cannot be correlated to market share or sales figures, only brand penetration and distribution. The 2004, 2006 and 2008 studies show total dollar sales of the industry overall and by product category; the 2008 study will also show units sold. The SIMA Retail Distribution Studies do not track surf participation or demographics. Another contact for action sports statistics is www.Board-Trac.com.
