WHAT KIND OF ADVERTISING FOR OTHER SERVICES OR COMPANIES CAN BROKERS HAVE ON THEIR WEB SITES WITH IDX DATA?
Anything that will not violate the GFC CMLS Rules and Regulations regarding IDX. This means that if your firm puts up a web site hosting IDX Data, you may sell advertising space to an automobile dealership on the site. Every page of your web site could have an ad for a different advertiser. Keep in mind the following things: 1.) The site still has to be for and controlled by your real estate firm. See Section 8.13 of the GFC CMLS Rules and Regulations. 2.) The advertising must not jeopardize the goodwill of the GFC CMLS or the listing broker; for example, advertising an obscene web site above listing data. This will result in the IDX Data Feed to the IDXS being terminated. 3.) Banner ads must not mislead consumers. If the banner seems to contradict information about the listing firm or information in the listing data itself, it should not be used.
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- WHAT KIND OF ADVERTISING FOR OTHER SERVICES OR COMPANIES CAN BROKERS HAVE ON THEIR WEB SITES WITH IDX DATA?
