What key technology trends have emerged in the “new normal” retail landscape?
The cross-channel customer reigns as retailers strive to meet their growing expectations for a seamless shopping and buying experience. We saw a tremendous spike from Black Friday through Cyber Monday with consumers using their mobile devices along with the Web to find the absolute best deals both in-store and online. Retailers are also connecting with consumers via in-store kiosks, at the point of sale with special promotions and on social networking sites.Merchants are also providing store associates with mobile technology and other tools to deliver a great experience to their customers. Since the vast majority of retailers rely heavily on the millennial work force to staff their stores, retailers are recognizing the need to provide their workers with the same easy-to-use innovations that they enjoy using off the clock.And finally, with pressures to contain costs and protect profit margins, retailers are making a concerted effort to embrace efficiency in all aspects of their operatio
