What Japanese brands came to the U.S. in the early Sixties?
A. Honda began shipping its models at the end of 1959, with the aggressive plan of setting up many dealerships. Suzuki followed closely behind Honda, but the company kept its territory much more closely inside California, spreading very carefully and slowly to other parts of the country. Yamaha may have actually entered the U.S. market slightly before Suzuki. Yamaha was much more interested in racing and distribution expansion than was Suzuki. It is no coincidence that many early Yamahas were named after California racetracks such as Ascot and Catalina. Yamaha also already had a booming piano and guitar business, so they had a jump on the competition in the development of a U.S. dealer network. Yamaguchi arrived and left early to the U.S. market. The company hardly had time to develop a strong dealer network for their sporty 50cc models before the factory back in Japan was bleeding red ink. Tohatsu stayed a little longer than Yamaguchi, but not much. They later developed a substantial
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