What issues/magazines was the Smirnoff Vodka ad featuring Che Guevara featured in?
“I am indignant that they have used his image to sell alcoholic beverages,” Alberto Diaz Gutierrez, 71, said in brief comments before hanging up the telephone at his home in Cuba. Guevara, a devoted Marxist, opposed any kind of commercialization and did not drink. The lawsuit accused advertising agency Lowe Lintas and picture agency Rex Features of trivializing the photo’s historical significance by superimposing it with a hammer and sickle motif. The advertisement for spicy vodka used a chili pepper instead of the sickle. A statement by Lowe Lintas & Partners Worldwide said the company, then known as Lowe Howard-Spink, acquired use of the Guevara image through the Rex Features image agency in good faith and paid a fee to Rex Features based on its usage in a small print campaign that ran last year. Lowe Lintas denied infringement of any copyright or moral rights. “Che was untouchable, human, a revolutionary,” said Rodriguez, standing in the open air market where he sells his paintings
