What is Zinio and why is Test & Measurement World rolling it out?
Test & Measurement World has partnered with a company, Zinio which was founded in 2000 and provides the technology and services that enable magazine publishers, such as Test & Measurement World, to transform entire print editions into an interactive digital format that can be delivered via the Internet and read on desktop and laptop computers. Zinio preserves the magazine reading experience on the computer screen. In addition, readers can view full page ads just as they appear in the magazine with the added benefit of getting information from the ad instantly via a hot link. Interactive elements, videos and animations, and electronic surveys are also valuable tools for the advertiser available via Zinio. And readers have anywhere access to their magazines. All they need is a computer and the Zinio reader. All issues are fully archiveable, with tools for annotating, searching and managing content; as well as the ability to share magazines with coworkers without losing your own copy.
