What Is ZESPRIs Position On Genetic Engineering?
ZESPRI will not fund research, market or have in its inventory any genetically modified kiwifruit. ZESPRI supports Research and Development as a key component of the New Zealand kiwifruit industry’s future success but chooses not to pursue genetically modified kiwifruit as a new fruit product. Kiwifruit is purchased and consumed because it is a healthy, enjoyable food. The image of New Zealand as ‘clean, green’ and therefore ‘safe’ is considered to be a benefit to kiwifruit sales particularly in Europe, and also in Japan. It is ZESPRI’s view that consumer opinion and perceptions will limit the acceptability of genetic modification technology in the foreseeable future.
