What is Zag and what is its relationship to Consumer Reports?
The Consumer Reports Build & Buy program is provided as a service to our ConsumerReports.org subscribers and Consumer Reports New Car Price Report purchasers in cooperation with Zag.com, Inc. Zag contracts with large membership organizations, including Consumers Union, to provide their members and subscribers with competitive, dealer-guaranteed price quotes on new cars. Zag leverages the group buying power of these organizations with its nationwide dealer network to help provide a positive buying experience. To participate, dealers must meet certain customer-service standards and agree to a code of conduct. For consumers, the service is completely free. You are not charged a fee by Consumers Union, Zag, or the dealership. In addition to helping our subscribers, the Build & Buy program also helps Consumers Union, a nonprofit organization, do its work. Zag pays Consumers Union fees for cars sold through the program, without regard to what makes or models were bought, where they were boug
