What is your stance on Advertising and using Mogwais music to sell commercial products or in Films?
Having done a Levi’s advert in the USA (which was very short lived) I’d say our stance is one which says, we’ll do it if we want to. Radio in both the UK and USA is an abominable place for a band like us. No One will play us, especially during the day so (unfortunately) we see TV as a much better forum for people to hear our music than radio ever will be. Akward licensing laws, nepotistical media synergy and poor taste make the UK’s radio stations a very big hurdle for smallish/biggish bands like us, and the fact that we don’t have a singer doesn’t seem to help, which brings us onto the film question… We would love to do one or two film scores in our time together as a band but for one reason or another, it hasn’t worked out. I’m sure we’ll get something suitable soon, it’s perhaps just a matter of time.
