What is WRAL’s strategy there?
A. WRAL’s strategy across the board is to be the news outlet people seek out when they’re in search of information. Weather, news, breaking news, traffic — you name it, we want to build the trust and name recognition with the public that we are where they go. Period. Be first, be accurate, be informative, be investigative, be useful. It’s what we do in television news, our strategy for online presence at WRAL.com, and now they are the leading values we are taking with us into social media. Q. WRAL’s history can be traced to the days of radio. It’s best known now as a TV news station and as a pioneer in HD broadcasting. With all of the changes in the media, is there a time ahead when WRAL will be online first and TV second? A. One could say we’re nearly there. A few years ago, the phrase entered our vernacular that WRAL isn’t a television station with a Web site; we are an online news organization that includes a television station. That’s not to say that TV news comes second, but to sa
