What is World Hunger Relief?
Started in 2007 as World Hunger Relief Week, Yum! and its brands (KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W Restaurants) created World Hunger Relief to highlight and drive action in the movement to end world hunger by increasing awareness, raising money for the United Nations World Food Programme (WFP) and other hunger relief agencies around the globe, and encouraging volunteerism. This year, Yum! is proud to partner again with the WFP to help end world hunger. This years second annual in-restaurant and online World Hunger Relief 2008 Fall campaign has been extended to several weeks in order to address the harsh reality that nearly one billion people around the world are starving and the problem is getting worse every day. With more than 35,000 restaurants in 110+ countries and more than 1.3 million associates, franchisees, vendors and our families mobilized this fall, we will make a difference in our local communities and on a global scale. Our core philanthropic mission i