What is Worksite Marketing?
Worksite marketing” used to be fairly easy to define: the sale of voluntary insurance products to employees at the worksite through payroll deduction. But the voluntary benefits marketplace has evolved over the years, and the definition of worksite marketing appears to be stretching with it. For benefits managers and brokers, this can mean confusion. Worksite marketing was once the realm of a few small companies selling just a few products. Today, not only have the number and variety of worksite products increased, but also large carriers are selling discounted group insurance products directly to employee-consumers. This new reality has prompted some to argue that the traditional worksite marketing concept is outdated and should be expanded. But how? Should the new…
